About Us

Our mission at Jasthi has always been to surprise and delight you with unexpected styles for your closet. We source and design all of our outfits with care, to ensure that the outfit you find is unique, just like you.

Our Vision:

To embrace femininity and evoke an inclusive, effortless and captivating individuality that exudes an unforgettable resplendence.

 

Our Founder:

Prathyusha Jasthi was born and raised in Hyderabad, Telangana. Good dressing and an elegant flair for style has always been an innate part of her growing years. She is the true embodiment of the Jasthi woman - chic, graceful and always dressed to win. In her words, " My design process has remained the same from day one; each collection is a manifestation of my dream wardrobe. Beautiful, dainty yet powerful pieces that bring colour to life; pieces that are grounded in versatility and an easy sophistication."

Our Story:

Our journey began in 2017, over coffee and conversations about style. The idea was a simple one of manifesting my dream wardrobe; one that offers women a fusion of feminine style, exuberance and a wear anywhere attitude all while being accessible and affordable. Ten months of the year, we release small, captivating, wear-now capsule collections, sporadically, so that we stay current. Inspiration is drawn from real women with real styles and a grounded sense for effortless femininity. Our commitment to be all inclusive drives our everyday decisions.

Our Process:

Our designs are ideated, created and brought to life in our Hyderabad studio. As a brand, we never mass produce our garments. Demand and a "fit to size" motto dictates the supply of our merchandise. We ensure that sustainable initiatives and packaging practices are in place. We strive hard everyday, to learn, grow, educate and evolve in terms of sustainability in the clothing business.

Our Philosophy:

Fabric. Fit. Form. In a world where there's burgeoning presence of fast fashion, we chose to slow down and just flow. Our apparel is designed to last; with its inspiration drawn from the magnificence of nature and its myriad colours. The touch and feel of fabric, a deep rooted sense of culture and the simple pleasure of wanting to feel good inside-out is what propelled us to do what we do.

Simplicity, versatility and understated details are factors we bear in mind while we go through the design process. We truly believe it is these little things that make the ordinary extraordinary.